Hive and Samsung announce partnership following rise in heat pump interest

June 16, 2025

Hive has announced that Samsung are now part of the Works With Hive network. Samsung Wi-Fi enabled heat pump owners will be able to control their devices and gain insights through the Hive App, alongside any other Hive or Works With Hive devices that they own.

New data from Hive indicates a growing interest in heat pumps among UK homeowners. Compared to 2024, they have seen an 87% uplift in people registering their interest in a heat pump so far this year, ahead of expectations.

It is also reported that double the number of heat pump customers are now using the UK Government’s Boiler Upgrade Scheme (BUS), which offers grants of up to £7,500 to support heat pump purchases, in 2025 vs. 2024.

Hive attributes this rise to increased awareness of benefits and confidence in the technology’s suitability for UK homes.

Heat pump restrictions have recently been relaxed in England. Where the one-metre boundary rule for air source heat pumps is no longer in effect. This means homeowners can now install heat pumps closer to property boundaries without needing planning permission – opening up access to low-carbon heating for many more homes.

About Hive

Hive is the UK’s largest home eco-tech brand. Since 2013, we have pioneered technology that simplifies home energy; offering solutions that give our customers easy ways to live greener, lower bills and manage their home energy use.

Over two million customers have joined Hive and use our range of technology including; thermostats, solar panels, electric vehicle chargers and super-efficient heat pumps. These all work seamlessly through the Hive Home App, where you’ll find exclusive offers, subscriptions and energy tariffs to maximise your energy savings and management.

Lisa Bunting, Head of Works With Hive, said:

“At Hive, we’re always looking for ways to make it easier for our customers to save energy, reducing their carbon footprint and costs. Works With Hive is about bringing everything together in one place, putting the customer first. That’s why we’re thrilled to be collaborating with Samsung to expand Works With Hive. We hope to continue to grow the Works With Hive ecosystem with more likeminded partners. This is the future of simple, smart, and sustainable home energy management.”