DfT campaign launched to show benefits of going electric

Drivers are being encouraged to make the switch to electric when they purchase their next car and save thousands in the process, as the Department for Transport (DfT) launches its new ‘Get that electric feeling’ campaign.

Launching across TV, radio and digital outlets, the campaign highlights how drivers can save up to £3,750 off the cost of a new electric vehicle thanks to the Government Electric Car Grant, alongside up to £1,400 on annual fuel and maintenance costs and access to over 87,000 charge points across the UK.

The campaign is the latest move to back British industry in the transition by boosting demand for EVs, giving manufacturers and supply chains the confidence to invest while supporting skilled jobs and driving economic growth.

Charging will continue to become even easier as the Government rolls out an additional 100,000 new local public chargers over the coming years and provides funding and reforms planning rules so residents without private driveways can install home chargers more easily and cheaply, enabling them to charge up for as little as 2p per mile.

Aviation, Maritime and Decarbonisation Minister, Keir Mather, said:

“Over 50,000 drivers have made savings of up to £3,750 off a new EV and £1,400 a year on running costs. Our campaign is here to show millions of Brits the benefits of making the switch, which could save their family budget thousands.

“With over 87,000 public chargers across the UK and thousands more on the way, our message is clear – going electric has never been easier and under this government, you can save thousands when you do.”

The push comes as the Government has helped over 50,000 drivers buy an EV, saving them up to £3,750 in the process through the Electric Car Grant. This has supported record electric car sales in recent months, with 1 in 4 of all new car sales now electric.

The campaign will reach people up and down the country, running across broadcast video on demand, connected TV, broadcast radio, digital audio (podcasts and spots), as well as out-of-home areas such as petrol stations, shopping centres, motorway service areas and roadside, digital display, social media, influencers and partnerships.

gov.uk